And female. Is there hope?

“Quantifying the Mobile Data Tsunami”

In Android, apps, cellphone usage, cellphones, data usage, mobile technology, Motorola Droid, Smartphone on July 10, 2010 at 6:17 pm

The future lies in everything mobile. Given the great experience I’ve had with my Motorola Droid, I think it’s only a matter of time before everyone owns a smartphone.

But according to Nielsen, full adoption has a long way to go. A recent study of their’s reports “there is a growing need to educate smartphone users. With about 23 percent smart phone penetration in the United States, we are still in the early adopter phase. A quarter of these early adopters are not using their device for data services at all. They use exactly zero MB per month. For some reason these customers have purchased a miracle in engineering and technology that has more computing power than what was used to get men safely to the moon and back and yet they only use their smartphone for phone calls and text messaging.”

Yikes. I admit, I’m a light user. Smartphones have a steep learning curve and the change in behavior required to fully integrate the device into one’s life is HUGE. It doesn’t surprise me most have yet to budge, but once they do….??!

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